- Made in India Label Scheme certifies the authenticity and quality of Indian products, helping manufacturers and MSMEs.
- Voluntary certification includes QR code integration and quality standards to boost product trust.
- Government funding of 795 crores supports phased rollout targeting manufacturing and related sectors.
Made in India Label Scheme is an important move to strengthen the identity and global reach of Indian manufacturing. This scheme, matching the Atmanirbhar Bharat and Make in India initiatives, aims to certify the authenticity and quality of products made in India, benefiting manufacturers, MSMEs, and entrepreneurs. By offering a clear label with QR code verification, it builds consumer confidence and promotes Indian products both within the country and abroad.
The scheme plays a very important role in supporting manufacturers and MSMEs by offering a voluntary certification that confirms products are truly made in India. This certification helps businesses build a strong brand image and reach wider markets. Entrepreneurs working in agriculture, fishing, aquaculture, horticulture, and related fields also benefit by showing their products under this trusted label.
Made in India Label Scheme Main Features
- The Made in India Label is a voluntary certification for manufacturers.
- It highlights the quality and origin of products.
- The label carries a QR code that provides:
- Manufacturing location
- Validity period
- Other product details
- The digital feature ensures clarity and easy authenticity checks for consumers.
- The scheme is led by the Department for Promotion of Industry and Internal Trade (DPIIT).
- It is supported by the Quality Council of India (QCI) and the India Brand Equity Foundation (IBEF).
Goals Behind the Made in India Label Scheme
The scheme’s goals focus on improving the reputation of Indian products and increasing consumer trust. Key aims include:
- Giving products a clear identity based on their Indian origin.
- Creating a way to qualify and brand Indian-made products.
- Recognizing Indian products in both local and international markets.
- Strengthening the competitive position of Indian products worldwide.
Plan and Rollout Strategy for the Scheme
The government has planned a phased rollout to put the Made in India Label Scheme into action smoothly. This includes setting quality standards and adding digital verification through QR codes to help industries adopt it easily. A budget of 795 crores has been set aside for three years to support the scheme’s launch. The focus is on the whole Indian manufacturing sector, including large companies, MSMEs, and entrepreneurs in agriculture and related areas.
By linking the Made in India Label Scheme with the Atmanirbhar Bharat and Make in India initiatives, the government wants to build a strong national brand that boosts the country’s economic independence. This scheme not only promotes independence but also helps Indian products compete well globally, building trust and recognition for quality and authenticity.